The Salvation Army occupies a special place in the hearts of Americans—and Chicagoans—by virtue of its services, brand recognition, reputation, and effectiveness. And no time is this more evident than during the holiday season, when passersby fill the familiar Salvation Army red kettles with generous donations.

Now, Chicago-area companies looking to “do the most good” and get involved with something special this holiday season, can participate in one of our Holiday Corporate Partner Programs. Depending on the package, your organization can associate your brand with The Salvation Army, gain valuable media exposure, populate a table at our well-attended annual luncheon, and involve employees in important service activities. A calendar of opportunities follows and more detailed information for any of these projects or a full listing of sponsorship benefits is available.

October-December
Angel Tree & Holiday Toy Drive
Purchase gift items for children, based on items listed on Angel Tags; includes clothing and toys. Additional toys are also needed to supplement Angel Tree requests.

Angel Tree sponsorships are also available from $7,500 - $20,000.

  • Provide gifts for needy children this holiday season
  • Receive exposure on The Salvation Army Divisional Headquarters web site and social media sites
  • Increase your visibility with your logo on gift tags and promotional materials
  • Establish an association with a well-known, well-received charitable cause

Red Kettle Campaign
Help The Salvation Army raise money during the holiday season by ringing a bell at one of the many Red Kettle locations throughout the area or through an On-line Red Kettle. Funding from the Red Kettle Campaign helps to support our services throughout the year.

Sponsorships of the Adopt-A-Kettle program are available starting at $5,000.

  • Provide critical support—during The Salvation Army’s annual eight-week Red Kettle Campaign
  • Involve employees in bell ringing and increase employee motivation and team-building
  • Online Red Kettle fundraising provides opportunities for a unique corporate competition/event.

WBBM Good Neighbor Radiothon
Broadcast live from Block 37 on WBBM Newsradio in December, the Good Neighbor Radiothon represents 19 hours of programming and promotions supporting the services of The Salvation Army. Volunteers are needed to help answer phones and take pledges from listeners.

Sponsorships are available from $5,000 - $200,000.

  • Give back—and also stand out from the crowd—during the holidays
  • Receive valuable radio exposure in 30-second spots that run on CBS radio stations—including WBBM Newsradio
  • Benefit from spots that start four weeks prior to the Radiothon and run through the end of December
  • Remind thousands of potential customers of your business and make them aware of your Salvation Army support—WBBM 780 AM and 105.9 FM have 1.5 million weekly listeners throughout Illinois and into Indiana, Michigan, and Wisconsin
  • Also receive exposure on WJMK-FM, WSCR-AM, WUSN-FM, and WXRT-FM
  • Record an “executive message” at WBBM studios to air during the Radiothon, sharing why you are supporting The Salvation Army
  • Be recognized in all email communications sent about the event
  • Be recognized on The Salvation Army Metropolitan Division and WBBM’s web sites

For more information on these projects and a full listing of sponsorship benefits, please contact:
Kenneth Johnson, Corporate Leadership Gifts Advisor
Tel: (773) 205-3369 | Fax: (773) 205-3675
E-mail: Kenneth_Johnson@usc.salvationarmy.org