Following one of its most successful fundraising campaigns in 2016, The Salvation Army is encouraging Americans to join the Fight For Good in 2017, using #FightForGood. Like in years past, The Salvation Army is encouraging people to adopt causes they are passionate about, whether it be hunger, shelter, Christmas assistance or greatest need, and mobilizing their family and friends to help them reach a personal fundraising goal.
The Salvation Army will use the website URL “www.RedKettleReason.org,” but this year featuring the theme “Fight For Good,” with the corresponding “#FightForGood.”
This year, The Salvation Army is joined by a few notable citizen soldiers who have each chosen a battle in the Fight for Good, including legendary professional skateboarder Tony Hawk, Olympian Lolo Jones, trick shot artist Brodie Smith, and social good ambassador and author Chris Strub.
Trick shot artist and YouTube phenom Brodie Smith will host a fundraiser to fight for hunger relief and has teamed with professional skateboarder Tony Hawk to raise awareness of the need for donations this holiday with a Red Kettle Skateboarding Trick Shots video that will debut the week of Thanksgiving.
Olympic hurdler and bobsledder Lolo Jones is fighting to keep families safe and warm this Christmas with a fundraiser dedicated to sheltering the homeless. Lolo and her family benefited from The Salvation Army’s shelter programs, and she will make a special appearance on the Steve Harvey TV show to talk about what it means to help others during the holidays.
Author and social good ambassador Chris Strub, who was the first person to livestream from all 50 states, will travel to half of those states during the holiday season to experience firsthand the many faces and challenges of poverty in the United States. Along his 25-state tour, Chris will share updates via his social media platforms (@ChrisStrub) as well as recaps available on his YouTube page. Chris has also pledged to raise $25,000 during his tour.