Detroit Lions Legend Herman Moore Challenges Community To Give to The Salvation Army of Metro Detroit

Dec 8, 2020

SOUTHFIELD, Mich. (Dec. 8, 2020)The Salvation Army of Metro Detroit 2020 Red Kettle Corporate Chairperson and Team 84, LLC Principal and Chief Executive Officer Herman Moore has launched the $84,000 Challenge to help the nonprofit Rescue Christmas for metro Detroiters in need this year. All red kettle donations, including physical kettles, text-to-give and Moore’s Virtual Red Kettle, from Dec. 11 through Dec. 14 will be fully matched, dollar-for-dollar up to $84,000, thanks to the generosity of an anonymous donor.

The $84,000 Challenge calls for Salvation Army supporters to donate $84, $184, $840, $8,400 or any other monetary donation they are able to provide. In addition, the first donor who generously provides an $8,400 gift during the three-day campaign will receive an autographed Detroit Lions Legend Herman Moore Throwback Jersey.

“I am amazed by the generosity of metro Detroiters in the face of all that has happened this year,” said Moore, who also serves as president of The Herman Moore Tackle Life Foundation, a Michigan-based nonprofit committed to preparing adolescents for the future. “The Salvation Army has always played a pivotal in role supporting thousands in our community, which is why I want to do whatever I can to draw attention to their cause. Every dollar raised through this challenge and the Rescue Christmas campaign as a whole will go to people who truly need it."

The legendary Detroit Lions wide receiver, who spent 11 seasons in Detroit, acts as The Salvation Army’s public face for the Red Kettle Campaign by raising awareness and encouraging the public to help reach the nonprofit’s $8 million Red Kettle fundraising goal.

“Mr. Moore serving as our Red Kettle Corporate Chairperson has been a blessing for The Salvation Army,” said Major Timothy Meyer, general secretary, metro Detroit area commander and chief operating officer of The Salvation Army Eastern Michigan Division. “This $84,000 Challenge is a testament to the passion he’s shown to our commitment of Rescuing Christmas this year – especially during a year that’s been so tough for many individuals and families. We can’t thank Mr. Moore enough for using his platform to benefit The Salvation Army, and, more importantly, the hundreds of thousands of people who will be fed and kept warm this winter.”

Individuals can contribute to Herman Moore’s $84,000 Challenge by:

  • Donating to his custom Virtual Red Kettle

  • Texting GIFT to 24365

  • Using contactless Kettle Pay at physical red kettles via Apple Pay or Google Pay

  • Donating money via an online or physical red kettle

  • Visiting salmich.org

  • Calling 877-SAL-MICH

Following a successful 12-year career in the National Football League, Moore retired from professional football in 2002. He went on to earn accolades off the field as an NFL analyst, promotional products vendor, Cinnabon franchisee, consultant to corporate and nonprofit clients and Crain’s Detroit Business 40 under 40 honoree in 2003. Moore founded The Herman Moore Tackle Life Foundation in 2011, Team 84, LLC in 2013, Team Business Solutions in 2018 and Team 84 Staffing in 2019.

Team 84, LLC, and its’ subsidiaries are Minority Business Certified (MBE), operating out of 12 offices in five states across four countries, and consists of: Team Business Solutions, an ISO 9001:2015 certified highly specialized print management and promotion solutions entity; Team 84 Marketing, a full-service marketing, branding, and advertising agency; and Team 84 Staffing, an employee management and recruiting agency. For more information, please visit www.hermanmoore84.com.

About The Salvation Army
Founded by William and Catherine Booth in London, England in 1865, The Salvation Army is a faith-based, non-profit organization dedicated to serving people in need without discrimination. This past year, The Salvation Army of Metro Detroit was involved in providing 2,535,013 meals and 579,920 nights of shelter for the homeless. The Salvation Army uses $.87 of every dollar raised to provide direct services to people in need each and every day of the year. For more information about The Salvation Army, please call 877-SAL-MICH, or visit us at salmich.org.

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