Donations to The Salvation Army of Metro Detroit to be Doubled Through New Year’s Eve

Dec 16, 2020


‘Tis the season of giving and The Salvation Army of Metro Detroit is ramping up its 2020 Red Kettle Campaign. Beginning Thursday, Dec. 17 through New Year’s Eve, all donations, up to $425,000, will be doubled and fully matched, dollar-for-dollar, thanks to The Consortium of Hope. For example, a $1 donation turns into $2, $5 into $10, $50 into $100, etc.

The Consortium of Hope is a group of local community leaders and businesses who join forces every year to help The Salvation Army reach its fundraising goal. This year, the nonprofit is looking to raise $8 million to Rescue Christmas and continue to feed and shelter those who need it the most in Wayne, Oakland and Macomb counties.

Even though many of the iconic red kettles will be off the streets by Christmas Eve, there are still plenty of opportunities for supporters to donate to the nonprofit organization. Salvation Army supporters can help support the nonprofit’s efforts by:

  • Texting GIFT to 24365
  • Visiting
  • Calling 877-SAL-MICH
  • Sending a check, made payable to The Salvation Army, to: 16130 Northland Dr., Southfield, MI 48075

“These final two weeks of the year are critical,” said Major Timothy Meyer, general secretary and metro Detroit area commander (chief operating officer) for The Salvation Army Eastern Michigan Division. “We need the community’s support now more than ever. Every donation made through New Year’s Eve – no matter the amount makes a major difference and goes twice as far in helping The Salvation Army feed, shelter, clothe and financially assist thousands of metro Detroiters.”

Contributions made during The Salvation Army’s 2020 Red Kettle Campaign are tax-deductible, and all donations benefit local families and individuals in the communities they are given. Through the Coronavirus Aid, Relief, and Economic Security (CARES) Act, gifts of up to $300 are 100 percent deductible for 2020, even for those using the standard deduction.


About The Salvation Army
Founded by William and Catherine Booth in London, England in 1865, The Salvation Army is a faith-based, non-profit organization dedicated to serving people in need without discrimination. This past year, The Salvation Army of Metro Detroit was involved in providing 2,535,013 meals and 579,920 nights of shelter for the homeless. The Salvation Army uses $.87 of every dollar raised to provide direct services to people in need each and every day of the year. For more information about The Salvation Army, please call 877-SAL-MICH, or visit us at



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