2014 Red Kettle Campaign Kick-off
The Salvation Army of Metro Detroit will hosted a festive ceremony at Campus Martius Park in Detroit to officially kick off its 2014 Red Kettle Campaign immediately prior to the city’s lighting of the massive holiday tree.
The nonprofit officially lit the world’s tallest red kettle – approximately 56 feet tall and 24 feet wide, and lit by 25,000 red LED lights — to remain aglow for the remainder of the holiday season. New this year, a large digital LED board will accompany the giant red kettle, displaying messages and images as well as The Salvation Army of Metro Detroit’s progress toward its $9 million goal throughout the Red Kettle Campaign.
Following the tree lighting, The Salvation Army will also joined the Detroit 300 Conservancy in Cadillac Square with family entertainment throughout the evening including a youth tent with crafts, balloons and goodies, hot chocolate and an inflatable red kettle bounce house.
HISTORY: The Salvation Army is a faith-based, non-profit organization that gives hope to people in need without discrimination. The Salvation Army of Metro Detroit allocates $.85 of every dollar it raises to delivering vital social services and programs through more than 100 locations across southeast Michigan. Last year, The Salvation Army of Metro Detroit helped provide 3,377,846 meals and 807,418 nights of shelter to neighbors in need. As the single largest provider of social services in Michigan, outside of state government, The Salvation Army also gives hope through emergency, legal aid, counseling, character-building and recreational assistance. Join The Salvation Army of Metro Detroit in giving hope this holiday season by donating at SALMICH.ORG or by texting "SALMICH" to 71777.