There’s Still Time to Rescue Christmas by Supporting The Salvation Army of Metro Detroit’s Red Kettle Campaign

Dec 22, 2020

SOUTHFIELD, Mich. (Dec. 22, 2020)The Salvation Army of Metro Detroit is reminding the community that there’s still time to give to the nonprofit’s 2020 Red Kettle Campaign.

As individuals conduct their last-minute Christmas and holiday shopping, they might notice fewer physical red kettles at storefronts in metro Detroit. If a supporter sees one of the iconic kettles over the next few days, The Salvation Army encourages them to donate any amount they can. If they are not carrying cash, donors can still safely give to the nonprofit by:

  • Using contactless Kettle Pay at physical red kettles via Apple Pay or Google Pay
  • Texting GIFT to 24365

“Any donation, no matter the amount, will go a long way in assisting thousands of metro Detroiters who are impacted by the COVID-19 crisis,” said Major Timothy Meyer, general secretary, metro Detroit area commander and regional chief operating officer for The Salvation Army Eastern Michigan Division. “2020 has been a challenging year to so many individuals and families, and we’re calling on the support from our community to help our neighbors in need.”

Now through Thursday, Dec. 31, all donations up to $425,000 made to the Red Kettle Campaign will be doubled and fully matched, dollar-for-dollar, thanks to The Consortium of Hope. This applies to gifts made to physical or virtual Red Kettles, as well as text-to-give, phone and online donations. In addition, year-end, one-time gifts up to $300 are 100 percent tax-deductible for the remainder of 2020, thanks to the Coronavirus Aid, Relief, and Economic Security (CARES) Act. This even applies for donors who use the standard deduction.

Salvation Army supporters can also donate to the 2020 Red Kettle Campaign by visiting salmich.org or by calling 877-SAL-MICH. All donations will go toward The Salvation Army’s $8 million fundraising goal.

Proceeds from the 2020 Red Kettle Campaign will provide critical social services and programs to those in need, including feeding and sheltering, outdoor and educational opportunities for at-risk youth, anti-human trafficking initiatives, a free legal aid clinic, emergency disaster services, drug and alcohol rehabilitation and much more. All funds raised throughout the campaign directly benefit communities throughout Macomb, Oakland and Wayne counties – and contributions remain in the community from where the donation is received. Last year alone, the nonprofit helped provide:

  • More than 2.5 million meals
  • Nearly 580,000 nights of shelter
  • Nearly 167,000 Christmas toys and gifts for children and seniors
  • More than 2,300 children opportunities to visit Echo Grove Camp
  • Resolution of nearly 1,800 legal issues through the William Booth Legal Aid Clinic

For updates on The Salvation Army of Metro Detroit’s 2020 Red Kettle Campaign, please visit www.salmich.org.

About The Salvation Army
Founded by William and Catherine Booth in London, England in 1865, The Salvation Army is a faith-based, non-profit organization dedicated to serving people in need without discrimination. This past year, The Salvation Army of Metro Detroit was involved in providing 2,535,013 meals and 579,920 nights of shelter for the homeless. The Salvation Army uses $.87 of every dollar raised to provide direct services to people in need each and every day of the year. For more information about The Salvation Army, please call 877-SAL-MICH, or visit us at salmich.org.

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