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The 2020 Summer in the City Campaign, presented by Toyota, is in direct response to the coronavirus pandemic. This four-week campaign, taking place from July 13, 2020 to August 7, 2020, will raise funds, hope and awareness to support the next phase of The Salvation Army’s COVID-19 related assistance to Detroit.
The Salvation Army will assist metro Detroit in building a road to recovery by helping individuals and families affected by COVID-19 with living expenses such as food assistance, rent and utility bill payments, and other assistance including prescriptions, water, and transportation. This will also include operational expenses to provide the assistance to the community through our Corps Caseworkers.
To date during the COVID-19 pandemic, The Salvation Army of Metro Detroit has:
Gather your friends and donate to one of the fundraising levels below which help the The Salvation Army’s Summer in the City Campaign:
We are proud to partner with Toyota for Summer in the City this year. In the coming weeks, you'll hear more from our Campaign Chairperson, Alva Adams-Mason. Alva is the Senior Director of Multicultural Business Alliance and Strategy; and Multicultural Dealer Relations for Toyota Motor North America. In this role, she is responsible for directing strategy for Toyota’s multicultural partnerships, organizational support and sponsorships relevant to Toyota/Lexus multicultural business initiatives covering the African American, Native American, women and veterans’ external/community outreach. Prior to her current role, Adams served as National Manager, African American Business Strategy for Toyota Motor Sales for three years. She led collaborative projects that advanced the company’s communication strategy and propelled specific diversity initiatives across Toyota’s North American Operations. Adams managed external media relations, strategic partnerships, philanthropic activities and government relations relevant to Toyota’s African American Business Strategy. She also oversaw efforts that encouraged diversity in team member volunteerism and community engagement opportunities.