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Welcome new staff and officers! Image

Welcome new staff and officers!

This is your guide to marketing, communications and philanthropy within the Great Lakes Division.


    Below are resources for staff and officers in the Great Lakes Division

 

Great Lakes Division - Development


John Hale
Executive Director of Development
248-361-0341

• Responsible for divisional development strategy, Metro Detroit Area
Command, DFB and MPC development representative


Jeremy Monteith
Senior Director of Development
616-430-6479

• Liaison to corps development directors  
• Responsible for capital campaigns,         
Mid-Michigan and Grand Valley Area   
Commands, and Advisory Organizations


Mark Lane
Senior Director of Communications
248-331-5561

• Provides leadership and oversight
on division-wide internal and
external marketing and
communications


Terri Butler
Senior Director of Philanthropy
248-361-1062

• Provides leadership and oversight
of divisional development and philanthropy
including Planned Giving, Major Gifts,
Corporations, Foundations, Grants,
and Mid-Level Giving

Communications Team

 


Christina Holman
Director of Integrated
Marketing & Mail
248-361-1872

• Leads divisional  
database          
• Integrated digital
strategy           
• Direct mail          


Susan Szczurek
Divisional Creative
Services Manager
248-217-1791

• Creative services   
• Graphic design      
• Digital media         
• Print media            
• Photography         
• Videography         


Justin Grajek
Divisional Website
Content Creator
248-483-1233

• Stories and content
• SEO strategy           
• Symphony              
assistance            
• Website coaching   
• Wufoo forms            


Becca Ruggerio
Divisional Digital
Marketing Specialist
313-410-0546


• DEG liason              
• Ad hoc local            
emails                    
• Classy forms           
• Text to Give             
• Peer to peer            
fundraising             

Merri Bennett
Divisional Public
Relations Coordinator
616-822-7801

• Public relations
• Web support   
• Social support 
• Blog support   


Lynnette Marshall
Divisional Volunteer &
Christmas Coordinator
734-244-2839


• Volunteer                     
background              
screens                     
• Better Impact                
training                       
• Christmas Red Kettle   
campaigns/Kettles  
• Register to Ring liaison

Philanthropy Team

DONOR RELATIONS


Bill Wenzell
Senior Donor
Relations Director
248-470-7155


Cassandra (Casi) D. Pinheiro
Donor Relations Associate
616-459-3433 ext 1181


Ryan Huizenga
Donor Relations Director
248-767-6151


Tiffany O'Rourke
Donor Relations Associate
248-914-2802

Philanthropy staff corps assignments

 

CORPORATE RELATIONS AND FOUNDATIONS


Jonathan Hicks
Director-Corporate, Grants &
Foundations Relations

248-330-2146


Natalya Povolotskiy
Divisional Grant Writer
248-227-1557

 

PLANNED GIVING


Terri Butler
Senior Director of Philanthropy
248-361-1062


Kim Cross
Director of Gift &
Estate Planning
248-910-5482


Bob Johnson
Director of Gift &
Estate Planning
616-401-5147


Heather Vlietstra
Director of Gift &
Estate Planning
616-240-9520

  
Kathleen Wentzell
Director of Gift &
Estate Planning
248-470-1041

 

 

Corps Coverage Areas for Major & Planned Gifts   

Advisory Organizations

  • Contact Jeremy Monteith for board development strategy assistance​.
  • Toolkits and documents can be found on the O Drive: O:\DHQ Depts\Development\Advisory Board
  • AOHub is a useful resource, with fact sheets, best practices, training materials, and more. 

Grants

To better serve you and your community in need, DHQ is working to streamline the grant application process. Our goal is to create a system that is as seamless as possible.

Please note: The proposed process is subject to change as we work to make this efficient with productive outcomes:

  • Please address ALL grant ideas-local government, United Way, or foundations with Natalya Povolotskiy prior to submitting an application.
  • If a funder requires either a budget or a signature line as part of the submission, it is a grant application, and therefore a contract which must be handled by DHQ.
  • Corporate grant opportunities from entities larger than your community should be addressed with Jonathan Hicks prior to submitting an application.
  • Send ALL grant requests to Natalya Povolotskiy once completed.
  • Statewide government grants will be handled through DHQ.  If unsure, please email your questions to Natalya Povolotskiy.
  • As a backup, you can contact Jonathan Hicks if Natalya is out.  All information will be reviewed and submitted to leadership as soon as possible.
  • When uploading a grant application into TSAMM (Grants and Contracts Module) for approval, e-mail Stephanie Collins immediately after submission to confirm that the submission was done correctly. Stephanie will then confirm that you have spoken to DHQ Development Department before approving the submission.

Gift and Estate Planning

  • Processing trusts and estates: forward all paperwork to DHQ - Attn: Terri Butler
  • A Planned Giving marketing schedule for FY23-24 from Stelter, will be made available to you this fall.
  • Questions? Contact Terri Butler: terri.butler@usc.salvationarmy.org or 248-361-1062
  • Visit our gift and estate planning website at saplannedgiving.org for everything planned giving for GLD!
  • Invite your Gift and Estate Planning representative to attend your local events

Upcoming Events:

Red Shield Symposium: Thursday, September 26, 2024 (Virtual starts at 8 a.m.) Get tickets
Estate Planning Seminar: Thursday, October 24, 2024 at the Venetian Club, starts at 8 a.m. Register Now

Major Gifts

  • Send updated program information to Terri Butler: terri.butler@usc.salvationarmy.org or 248-361-1062
  • Frontline Reports are to be updated with stats and stories connected with your local corps. Officers provide stats and stories to divisional donor relations representative. 
  • DAF, IRA and Stock letters have been handled by the Philanthropy team. We are currently revamping and updating this process. If you have any questions in the meantime, please contact Terri Butler or Jeremy Monteith.

White Mail

  • When white mail checks are received at your corps they are to be scanned on the Smart Source Adaptive Scanner or Panini scanner, with this new process in place no donations should be locally deposited. The scanners are used for white mail and the occasional direct mail remit that is mailed to the corps. The scanners are quick and efficient, and the donation will be in the bank within 24 hours of scanning, in Salesforce quicker, which results in quicker thank you letters.

  • A report will be pulled from THQ that gives DHQ an up-to-date account of corps scanning batches. Corps that have not scanned their donations checks to CDS Global, will be asked to comply immediately with the batching process to ensure timely thank you letters, reporting, and depositing of funds into the corps account.

  • Direct Mail and White Mail instructions can be found in: O:\DHQ Depts\Development\Integrated Marketing\White Mail Processing .

If you have any questions, please contact Christina Holman and copy John Hale.

Direct Mail

  • There is one divisional P.O. Box for direct mail remits that goes directly to CDS Global in Harlan, Iowa. We made this change to cut down on cost, follow finance minutes and to ensure donor information was kept secure.
     
  • Beginning with the September 2023 direct mail appeal the P.O. Box address on the remits changed to P.O. Box 5030, Harlan, IA 51593-0530.
     
  • A P.S. has been added to all mail appeals that say: We have moved to a centralized processing center for the entire Midwest to process all mail to keep processing costs low. Your donation will be used in your local community unless you specified another purpose.

Our Sharepoint Tithing Training Resources page is now LIVE! Please click the link below to access videos, resources, and documentation for the new Tithing process beginning 10/1/24.

Tithing Training

TFC has approved Salesforce as the system for recording tithing, effective 10/01/24. Beginning 10/1/24, the following changes will go into effect for tithes:

  • Tithe Checks: Will be scanned for remote deposit via CDS scanners. The checks will be scanned in their own separate batch(es), with appropriate Tithe campaign and Corps Revenue Location Code (RLC) selected. As with all other scanned checks, tithes will be disbursed to the corps from DHQ.
  • Classy Tithing: Tithes being given through Classy pages will be imported into Salesforce onto the Corps members’ records and disbursed to the corps from DHQ.
  • Tithe Cash:
    - All cash received on Sundays will be counted and recorded on a Meeting Collection Reconciliation sheet. This Collection sheet will be scanned with any envelopes received noting Corps members’ names using the remote deposit scanner. This allows us to attribute cash tithes to Corps members’ accounts. Any cash received without an envelope will be recorded as “Anonymous” cash tithes in Salesforce from the Meeting Collection form.
    - After the scanning is completed, the cash will then be deposited in the Corps local bank account.
  • Tithe EFTs: All tithing given via EFT will be deposited directly into the local Corps bank account. The corps will record any tithes given via EFT on a separate form and scan it using the remote deposit scanner to ensure the tithes are recorded to the correct account in Salesforce.

We have attached a fact sheet and workflow diagrams for the tithe recording process. To alleviate some of the concerns that have been expressed, we can assure you that tithes will be excluded from the following:

  • Giving history rollups
  • Acknowledgement processes
  • Latest giving calculations
  • Marketing efforts, including direct mail
  • Major Gift and Planned Giving goals 

Additional Tithe Workflows
Tithe Process Factsheet

Resources and Info

Leadership

Brand Standards 

Specific Brand and Style Standards

Great Lakes Division Map

Service Extension Map

GLD Presentation Template

Great Lakes Division Org Chart

2024 Metro Detroit Annual Report

2023 Kent County Annual Report

2024 Together Brochure / Menu 

2024 - 2025 Metro Detroit Impact Report
*Do not use until October 1, 2024

Great Lakes Division QR Codes 

Every corps has a branded QR Code which links to their local website. All QR Codes can be found here.

 

Banner Request Form

You are welcome to borrow divisional signage and other items to support your local special event. Fill out the Banner Request Form. Your order will be confirmed via email. You are responsible for returning items within the timeframe you requested. 

 

How to Order Business Cards

Please fill out the form below. It will go to Greenman's printing company. Greenman's printing will send a proof to whoever fills out the form. You will review and approve the business card. The cards will be mailed to the address on the form and the bill goes to you. 

https://salmich.wufoo.com/forms/business-cards/

Division-Wide Marketing Vendors

  • Direct Mail: TrueSense Marketing
  • Email Fundraising: Merkle
  • Telemarketing: Synergy
  • Paid Digital: TrueSense Marketing
  • Social Media: Social Motto

Divisional Letterhead

The territorial policy on letterhead can be found in O:\Forms And Templates\Letterhead

Divisional Headquarters Letterhead
The General, Territorial Commander and Divisional Commander must appear on all letterhead. Wherever possible, we would like letterhead conformity within the division with the differentiation being with corps officer/corps administrator names, address, etc. You can find the Divisional Headquarters Template in O:\Forms And Templates\Letterhead

Corps and Institutions Letterhead

The General, Territorial Commander and Divisional Commander must appear on all letterhead. Wherever possible, we would like letterhead conformity within the division with the differentiation being with corps officer/corps administrator names listed under the local address, city, state, zip code, and website. You can find corps and institutions template in O:\Forms And Templates\Letterhead

The Great Lakes Divisional integrated digital marketing team is always looking for new ways to generate revenue through storytelling, creative content creation, social media strategy, and paid search and digital advertising. Our goal is to support the division with digital fundraising by developing branded content across multiple platforms on a regular basis so that the local corps community centers can do what they do best – minister to their communities. Listed below are the initiatives the divisional integrated digital marketing team is executing to help raise funds and awareness in your community.

Divisional Organic Social Media

The Salvation Army Great Lakes Division’s organic social media strategy has evolved over the years to adhere to shifting algorithms, changing audience behaviors and, ultimately, remaining in alignment with other marketing and communication goals. Our vendor, Social Motto works closely with our internal DHQ Marketing & Communications team to manage the division’s organic social media including:

  • Strategic planning, content development and management for Facebook, LinkedIn, X, YouTube, TikTok, and Instagram
  • Monitoring and engaging with audiences and key partners across channels, as well as amplification of local corps content
  • Development of dynamic creative to support increased reach and engagement
  • Integration with digital advertising program –and other digital initiatives, email, text campaigns, website, etc. – to ensure a seamless journey from nurturing donors to consideration to ultimately conversion
  • On-site support at key events and engagements with corporate partners, volunteers and stakeholders to fuel real-time content like Instagram/Facebook stories, live tweets and more
  • Vendor: Social Motto
  • Billing and budget expectation: Divisional integrated digital marketing team provides a breakdown to Finance of how much each corps/command is to be charged for expenses. Corps are billed based on their market size and percentage of income received by the corps based on these strategies. For example, if Flint receives 5% of the digital income, Flint is charged 5% of the expense.

Corps Facebook Program

Since launching in October 2021, the divisional corps community center Facebook program has supported brand consistency across the entire Great Lakes Division. Not only does this program help keep the corps community center Facebook pages active and engaging throughout the month, but it also expands the reach of division-wide brand awareness, donation, and volunteer campaigns. Corps Facebook Program includes:

  • Monthly social media calendar including 12-16 posts in alignment with division-wide content strategy
  • Monitoring and engagement with posts across the 45 corps community center Facebook pages
  • Monthly report analyzing trends and content performance to guide future strategy
    • Who sends update to the field: Monthly - Becca Ruggerio or Christina Holman
    • Vendor: Social Motto
    • Billing and budget expectation: Divisional integrated digital marketing team provides a breakdown to Finance of how much each corps/command is to be charged for expenses. Corps are billed based on their market size and percentage of income received by the corps based on these strategies. For example, if Flint receives 5% of the digital income, Flint is charged 5% of the expense.

Divisional Digital Advertising

Having a divisional digital advertising strategy allows for the flexibility needed to accommodate our evolving, division-wide goals to determine the most efficient and effective approach aligned across the state - including these services:

  • We analyze previous year's campaign performance, develop and optimize digital advertising campaigns across a variety of platforms.
  • We adjust strategy and implementation efforts as needed to achieve optimal performance. Our goals are: Awareness, Donations, and Volunteer Recruitment across the entire division.
    • Vendor: TrueSense Marketing
    • Billing and budget expectation: Divisional integrated digital marketing team provides a breakdown to Finance of how much each corps/command is to be charged for expenses. Corps are billed based on their market size and percentage of income received by the corps based on these strategies. For example, if Flint receives 5% of the digital income, Flint is charged 5% of the expense.

GaggleAMP - Social Media Advocacy Program

To support The Salvation Army’s efforts to engage staff and board members and strengthen internal and external advocacy, we implemented a formal social media advocacy program using GaggleAMP. This is a cost-effective tool that streamlines advocates’ ability to amplify organizational content and share unique posts that are pre-drafted for our supporters. This program will supplement social media toolkits created for major campaigns, where unique messages and creative can be used for various groups including board members, campaign chairpersons, internal staff and more –where they can share and schedule posts with the click of a button. While GaggleAMP supports integrations with a variety of platforms, we currently focus on LinkedIn.

Vendor: GaggleAMP

Email

To subscribe to receive territorial emails (deployed to all GLD and central territory subscribers through our email vendors DEG and Merkle) click here and enter your contact information.

To stay on the email list, you will want to engage with any emails that you receive from The Salvation Army Great Lakes Division or michigan@email-salvationarmymidwest.org. This means opening all emails and clicking on the content within it. Because we only send emails to our engaged audience, there is a chance you may stop receiving them if you do not interact with the material.

How to request an email to go to local stakeholders

THQ Emails to Donors

  • Merkle (a digital agency) handles content and deployment of all of these emails
  • Their emails cover a variety of things like donating to specific programs, volunteering, holidays, etc. planned in advance with an overall marketing strategy for the year
  • Once a week every Tuesday of the month (sometimes Thursdays)
  • A member of the GLD digital marketing team will send a weekly update outlining which territorial emails will be sent to subscribers.

AdHoc Emails from DHQ (How to request an email to go to local stakeholders)

  • Email Divisional Digital Marketing Specialist for help planning, creating and deploying local email sends
  • Emails can go out on any day other than a THQ email
  • DHQ submit emails to Merkle 7 business days in advance, which dictates the below timeline
    • This means that DHQ needs at least one week notice to prepare the email, on top of the 7 business day Merkle requirement (in case graphics need to be made, edits, approvals from DHQ/corps)
    • Essentially, you need to fill out this with email details **two and a half weeks (12 business days)** in advance
    • For example, if you needed an email to go out on April 18, the form would need to be submitted by April 2 to get the email prepared and submitted to Merkle on time.

Email Signatures

Full email policy can be found in Section 32 - Information Technology, Minute #10, Part #1, 11/1/2011, Revision Date 7/27/2021

Required:

Name
Rank
Title/Appointment
Address
Telephone Number(s)
Salvation Army Web Address

Example:

NAME
Rank or Title
The Salvation Army Great Lakes Division
Corps Appointment Name
Address
City, MI Zip
p: 123-123-1234 x 123 c: 123-123-1234
SAwebsite.org

Policies and Procedures

Divisional Social Media How To Guide

Social Media Training Videos

(will require sign in with your Salvation Army email.)

Territorial Social Media Policy

GLD Online Policies and Procedures

NHQ Social Media and Digital Communications Policies

Divisional EDS Social Media Strategy

Repository of Social Media Responses

Classy Exceptions Form:  All donation links promoted by divisions and local units should point to the Classy platform for donation processing. If a division or local unit needs to utilize an external platform to raise funds digitally for any reason, special approval is required before an account is created.

  1. Please contact Christina Holman and copy John Hale to discuss the opportunity and discuss next steps.
  2. Fill out this form to the best of your ability and submit to Christina Holman.
  3. Christina Holman will submit form to THQ for approval.

** Please do not create any new public, externally facing social media page without contacting DHQ for support. Contact Christina Holman at Christina.holman@usc.salvationarmy.org.

If you would like to disable email notifications to the email you use for Facebook follow these instructions:

  • Settings
  • Notifications
  • Scroll down to Page Notifications
  • Toggle off Allow Email Notifications
  • Toggle off SMS Notifications, if you do not want them texted to your phone

One thing to note is that this cannot be turned off by admin, if it is turned off, it turns it off for the entire page. 

Divisional Accounts

Facebook: https://www.facebook.com/greatlakesdivision

Twitter: https://twitter.com/salmich

Instagram: https://www.instagram.com/salmich1/

LinkedIn: https://www.linkedin.com/company/the-salvation-army-great-lakes-division

Flickr: flickr.com/photos/salmich/

YouTube: https://youtube.com/@SalvationArmyGLD

TikTok: Coming soon

 

Zesty Launch Info

There will be a new website platform launching January 2025.
In anticipation of this change please make sure content on your website is up to date so the transition is as smooth as possible. See more info in the following documents:

Other Website Info

Divisional Website: SAgreatlakes.org (https://centralusa.salvationarmy.org/greatlakes)

Red Shield Toolkit

From stock photos to assets for upcoming events, redshieldtoolkit.org is a fantastic resource. LERMA regularly uploads new content to the site. You will find essential information and assets on the site for Red Kettle Season/Christmas and for annual events, such as Stuff the Bus. You must log into the site to view its contents.

How to download pictures from Red Shield Toolkit and upload them to your Social Media pages

Additional Red Shield Toolkit Tips

  • Keeping track of your preferred images in RSTK
  • Saving assets and creating collections
  • Naming and finding collections

Officers and staff of The Salvation Army USA can use their Office 365 email address and password to log on the RSTK. Be sure to select the correct territory upon logging in. If you need support with your Office 365 credentials, you can always contact your local IT departments. If you are a user outside of The Salvation Army USA, you will need to select the “Other” tab upon logging in, and then set up an account. New “Other” accounts will require approval and by the RSTK administrator. To check the status of your account application or request account support, email the RSTK administrator at redshieldtoolkit@usn.salvationarmy.org.

Divisional Phone number: 877-SAL-MICH
 

Website Training Resources

Learn how to update your local website by watching this training: 

Symphony Website Training
*Note: password method has changed as of 6/13/24, see Web FAQ Guide below for proper procedure. 

Or download and print the Web FAQ Guide to keep for reference

Web FAQ Guide

Every corps has a branded QR Code which links to their local website. All QR Codes can be found in the O Drive: O:\Corps\Corps QR Codes. 

 

National Media Relations Policy

Non-Metro Detroit Press Release Template

Photo consent form

Media Relations Processes:

  • Metro Detroit area only: Metro Detroit Corps should contact Mark Lane via email or call 248-331-5561 for assistance with media relations. 
    Guidelines for Metro Detroit Interview Requests
  • Non-Metro Corps: Use the Non-Metro Detroit Press Release Template provided in the links above. Place all details into press release template (who, what, when, where, link to learn more/donate/purchase. Local officers/staff should distribute press release to local media outlets. If your corps overlaps with other corps within the same media market, or if you need assistance with media planning and press materials distribution, please contact Merri Bennett via email or call (616)822-7801 to ensure we are all aligned in media outreach timing.

Please use this link to watch the step-by-step training video on how to request space outside Walmart: https://dam.redshieldtoolkit.org/l/f9b73e54bc7cd15/. It is required that you book bell ringing shifts through this tool. The space request tool is undergoing maintenance. So, local units should not be entering space requests until NHQ gives us the green light.

Find Your Local Corps Community Center Virtual Kettle
*Updated Virtual Red Kettles coming soon

Love Beyond Christmas Webpage

Virtual Red Kettle Toolkit

Red Kettle Playbook

How to set up Kettle Pay (QR codes and NFC tags)

Tip Tap Q and A Guide

 

Kettle Sign Information

The link below allows you to order print materials customized for your corps. 

Order Materials from Greenman's Printing

Materials available to order:

Example of up-to-date Metro Detroit Kettle signs:


(If your Metro Detroit kettle does not look like this you will need an updated one.)

 

TipTap 5x7 Signs

5x7 Generic Tip Tap sign
5x7 Consortium of Hope tip Tap sign
5x7 Tip Tap Giving Tuesday sign
Editable 5x7 Generic Tip Tap sign

 

Dates, Deadlines, and Guidelines

Watch the 2024 Divisional Red Kettle Christmas Marketing Meeting
Part 1 Recording
Part 2 Recording

Find 2024 Kettle Agreements here:  O:\DHQ Depts\Development\Christmas\2024\Bell Ringing Agreements

Find Divisional Marketing Materials here: O:\DHQ Depts\Development\Christmas\2024\Marketing Materials

Important Dates and Details

  • National Red Kettle Kickoff: 11/28/24
  • Mid Michigan Red Kettle Kickoff at Bronners: 11/7/24
  • Grand Rapids Red Kettle Kickoff: 11/8/24
  • Grand Haven Red Kettle Kickoff: TBD
  • Kent County Red Kettle Kickoff: TBD
  • Kalamazoo Red Kettle Kickoff: 11/14/24
  • Holland Red Kettle Kickoff: 11/7/24
  • Muskegon Red Kettle Kickoff: 11/6/24 - 11/13/24 (Live on Facebook page)
  • Benton Harbor Red Kettle Kickoff: 11/1/24
  • Metro Detroit Red Kettle Kickoff at Campus Martius: 11/22/24
  • First day of Metro Detroit kettles: 11/8/24
  • Number of ringing days: 39 (beginning 11/8/24) 22 (beginning on Black Friday, 11/29/24)
  • Giving Tuesday: 12/3/24
  • Love Beyond marketing materials: Available on Red Shield Toolkit now
  • National Commander Challenge: TBD
  • Celebrity Bell Ring Weekend: Friday 12/6/24 at 8:00 a.m. to Monday, 12/9/24 at 10:00 a.m.
  • Celebrity Bell Ring Day: 12/7/24
  • Metro Detroit WWJ Kettle Day: 12/19/24
  • Metro Detroit Consortium of Hope Matching Campaign: 12/13/24 - 12/31/24
  • Metro Detroit WJLB Coats for Kids: 11/2/24
  • Tallest Red Kettle Installation: 11/8/24
  • Ribbon Cutting at Royal Park Hotel: 11/14/24
  • Metro Detroit Corps Royal Oak Thanksgiving Concert: TBD
  • Thanksgiving Day Parade: 11/28/24
  • Metro Detroit Officers Coordinating Council: 11/17/24
  • Toys – Christmas Campaign: TBD

Bell Ringing Dates

  • Busch's: 11/8/24 - 12/24/24 (excluding 11/18 - 12/1)
  • Walmart: 11/16/24 - 12/24/24
  • Sam's Club: 11/16/24 - 12/24/24
  • Kroger: 11/29/24 - 12/24/24
  • Bass Pro Shop: 11/1/24 - 12/24/23
  • Dillards: 11/1/24 - 12/24/24
  • Emagine Theaters: 11/8/24 - 12/31/24
  • Blain's Farm & Fleet: 11/28/23 - 12/23/23
  • Buddy's Pizza: 11/8/24 - 12/24/24
  • Hobby Lobby: 11/4/24 - 12/24/24
  • Hollywood Markets: 11/8/24 - 12/24/24
  • JC Penney: 11/1/24 - 12/24/24
  • Spartan Nash: 11/8/24 - 12/24/24
  • Big Lot's: 11/25/24 - 12/24/24
  • Walgreens and Rite Aid: 11/23/23 - 12/23/23
  • Lefty's Cheesesteaks Countertop Kettles: 10/1/24 - 12/31/24
  • Chillbox: 11/10/23 - 12/23/23 (Fridays and Saturdays)
  • Jackson Crossing Mall: 11/17/23 - 12/23/23
  • Woodland Mall: 11/24/23 - 12/23/23
  • Mardel: 11/4/24 - 12/24/24

Kroger 2024 Red Kettle Campaign Agreement
 

Angel Tree Program

  • Walmart (online): 10/16/24 - 12/16/24
  • Walmart (In-Store): 11/16/24 - 12/16/24
  • Sam’s Club (online): 10/16/24 - 12/16/24
  • Sam’s Club (In-Store): 11/16/24 - 12/16/24

Removing registries: Salvation Army units must set their registries to private by 11:00 PM on December 16, 2024.

Kettle Bonuses

  • Division-wide plan.
  • Any request for an alternate bonus plan must be submitted to DFB by the end of October.
  • Alternate plans must be equitable.

Most recent Kettle Bonus Update

Find the Kettle Bonus information here.

The documents can also be found at: O:\DHQ Depts\Development\Christmas\2024\Bonus - Bell Ringer Pay Rates

GLD 2024 Optional Kettle Bonus System

Deadlines

Donor Data Deadlines

  • All donor data must be entered into Salesforce no later than Friday, January 24, 2025.

  • All Kettle data must be entered into Register to Ring no later than Friday, January 10, 2025.

  • All in kind donations and kettle revenue must be input into Register to Ring by 8:00 a.m. on Date TBD

  • For any support regarding Register to Ring: RTRSupport@summitmarketing.com

Social Services Deadlines 

  • All Christmas assistance information collected electronically using Wufoo or other online tools for 2024 must be in SIMS no later than Date TBD. It is the Territorial preference that the data go directly into SIMS when possible.  However, if a unit decides to collect the data electronically outside of SIMS the unit is responsible for getting the data manually entered in SIMS.
  • Custom Data Imports into SIMS may be explored.  If desired the division will be responsible for the costs associated to develop and implement it.  
  • Use of Wufoo, TSAMM, or another online tool for collecting information is permitted, but only information publicly available (names, addresses, birthdates, etc.) is collected. Income data and other specifics, if required, must be collected manually rather than on the web tool.
  • All client data must be entered into SIMS, reviewed for accuracy and completeness by Date TBD, so that the data transfer can be completed.

Start and end dates for Walmart Angel Trees:

  • Online (Registry for Good): TBD
  • In-Store: TBD
  • All client data must be reviewed for accuracy and completeness by (date TBD), so that the data transfer can be completed on time for NSS reporting.

Tap to Give Program Protocol and Guidelines

  • Each corps will create their own campaigns within Tap to Give
  • Donations received under the corps' campaigns will be assigned the corps Revenue Location Code
  • A disbursement spreadsheet will be generated by THQ Business Operations and Processes Team and shared with THQ Finance for disbursement

    A) The Campaign Name should follow this naming convention: “DIV-Area Command/Corps-2024” and then can include any additional information as desired by the team
      For example: “WUM-Oshkosh-2024-Red Kettle” or “GLD-Detroit Area Command-2024-Red Kettle”

    B) If there are area commands participating where corps will be receiving exactly what was raised within their geographic boundaries, each kettle tag will need to indicate the specific corps the       funds should be allocated to.
     For example: Campaign Name = “IND-Indianapolis Area Command-2024-Red Kettle” and the kettle tag’s Area/Location = “Harbor Light Corps R1 Kroger 116th”

 

Select volunteer resources from the tabs below. If you have any questions, please contact Lynnette Marshall at Lynnette.Marshall@usc.salvationarmy.org.

New Volunteer Forms

Michigan Consent Release Background Check Form

Volunteer Application

Safe From Harm Form

Photo/Publication Consent Form

Sterling Background Check Form

Better Impact Manual

Better Impact Manual


Volunteer Training Video and Slide Deck

April 13, 2022 Presentation Slide Deck

Volunteer Resources Training Video

Bell ringing training video

Reminders and Helpful Hints:

  1. All volunteer background screens processes begin in Better Impact.
  2. When emailing Lynnette with a volunteer background screen question, type the name of the volunteer in the Subject Line of the email.
  3. All emails to Lynnette from volunteer coordinators must include coordinator's name, corps name and contact info in their email signature so she knows from whom/where she is receiving an email. Below is a reminder about divisional staff email signatures.

Email Signatures: Full email policy may be found in Section 32 - Information Technology, Minute #10, Part # 1, 11/1/2011, Revision Date 7/27/2021

Required:

Name
Rank
Title/Appointment
Address
Telephone Number(s)
Salvation Army Web Address

Optional and Approved:

Divisional Logo

Fund Raising Campaign Logo (“Love Beyond” currently)

Salvation Army Facebook, Twitter, Instagram links

Scripture quote

Jeremy Monteith is available for Advisory Organization training.  

The National Standards of Excellence and training hub can be found at AOhub.org.

Advisory Board/Council Orientation booklet

Civic Awards recommendation criteria and nomination forms

Manual of Advisory Organizations


 

 

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