Press Release: Contributions to our 2018 Red Kettle Campaign Are Falling Short
The Salvation Army of Metro Detroit is encouraging the community to give generously during the last few weeks of the nonprofit’s 2018 Red Kettle Campaign. The Salvation Army is reporting its nearly 20 percent down in red kettle donations. Total contributions to-date are lagging behind projections to reach its $8.2 million fundraising goal.
“With 14 percent of Michigan residents living in poverty, we simply can’t afford to miss making our goal this year,” said Major Russ Sjögren, general secretary and metro Detroit area commander for The Salvation Army of Metro Detroit. “We are counting on the generosity of metro Detroiters to help us keep doing the most good this Christmas season and throughout the entire year.”
Storefront red kettle donations, online and direct mail contributions, as well as major corporate and individual gifts, contribute to the annual end-of-the-year campaign goal. Funds will help The Salvation Army continue providing critical programs and services including youth and senior programs, Pathway of Hope, anti-human trafficking efforts, drug and alcohol treatment, free legal aid, emergency disaster services and more.
There are several easy ways to give and help our neighbors in need in Wayne, Oakland and Macomb Counties:
- Text SALMICH to 41444
- Call 877-SAL-MICH
- Mail a check or money order, made payable to The Salvation Army, to 16130 Northland Dr., Southfield, MI 48075
Volunteer opportunities are still available to ring bells at hundreds of storefront Salvation Army red kettles around metro Detroit. Kettle donations account for more than one-third of all contributions. With this year’s goal, that’s more than $2.8 million in jeopardy when the red kettles are unmanned. Those interested in volunteering can visit www.ringbell.org to register for shifts through Monday, Dec. 24, excluding Sundays.
About The Salvation Army
Founded by William and Catherine Booth in London, England in 1865, The Salvation Army is a faith-based, non-profit organization dedicated to serving people in need without discrimination. This past year, The Salvation Army of Metro Detroit was involved in providing 2,577,524 meals and 622,610 nights of shelter for the homeless. The Salvation Army uses $.87 of every dollar raised to provide direct services to people in need each and every day of the year.