Community Donors to make final push for Red Kettle Campaign

Dec 20, 2019

LA CROSSE – The Salvation Army has big plans in aims of closing the gap on their final day of bell ringing for the Red Kettle Campaign.
Multiple anonymous donors have come forward in the hopes to make one last push for The Salvation Army’s Red Kettle Campaign before the bell-ringing season ends by pledging to match up to $100,000 throughout La Crosse County on Christmas Eve. Dollars raised, which will be doubled thanks to the contribution of the anonymous donors, will go towards the 2019 goal of $850,000.
“This is a shining example of what makes this community great,” said Alex Riley of The Salvation Army. “We’re so blessed to have members in our community who understand the importance of what we do and are willing to whatever it takes to help meet that need.”
This special Match Day falls on the final day of the bell ringing season on Christmas Eve from 10am to 6pm. To volunteer for bell ringing, visit For more information on The Salvation Army and its Red Kettle Campaign, visit
The Red Kettle Campaign is The Salvation Army’s largest fundraiser throughout the year and accounts for approximately one-third of the annual budget. Campaign contributions help fund various day-to-day services provided by The Salvation Army including the Emergency Shelter and Meal Program. Red Kettle Campaign

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