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Terry Wold, managing partner of Thrivent Financial St. Louis Heartland Region is leading the 2017 Salvation Army Tree of Lights campaign as honorary chairman.

2017 marks the 70th anniversary of The Tree of Lights campaign, which originated in St. Louis in 1947. It is the major annual fundraising drive of The Salvation Army, funding its Christmas programs as well as other year-round programs and services provided in the Bi-state region.

“We’re extremely pleased that Terry agreed to chair our 70th-anniversary campaign this year,” said Lt. Colonel Dan Jennings, divisional commander of The Salvation Army Midland Division. “He is a well-respected leader in our community. We are confident he will lead us in a successful campaign.”

I am honored to serve as honorary chairman of The Salvation Army’s 2017 Tree of Lights Campaign – an initiative that will make the difference in more than a quarter-million Bi-state area individuals and families The Salvation Army serves each year,” said Wold. “Thrivent Financial believes in connecting faith and finances to do good in our communities. The Salvation Army makes a difference every day – whether the need is emergency services for displaced individuals or programs to improve the lives of children and families in need.

All monies raised during the Tree of Lights campaign stays local and 86 cents of every dollar goes directly into local programs and services. After funding holiday meals, gifts and programs for those in need, Tree of Lights donations help provide food, shelter, childcare, job training, and many other services throughout the year. The Tree of Lights campaign represents a substantial portion of The Salvation Army’s year-round operating budget.
The campaign goal for the 2017 Tree of Lights will be announced at the kickoff luncheon on November 2.

About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 86 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.