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Providing physical needs such as grocery, utility and gift assistance,
to emotional experiences including holiday events and traditions.
Financial and emotional stress dampen the Christmas cheer of families living in poverty.
About 33% of total yearly donations to The Salvation Army come through the Red Kettle campaign, which only runs from late November until December 24.
The Salvation Army celebrates the birth of Christ by spreading His hope, love and joy to the less fortunate members of society. In fact, our gift-giving programs and fundraising initiatives are a direct answer to God’s calling to care for the poor, hungry, sick.
From hosting sit-down Christmas dinners to delivering meals to stocking food pantries, we give the gift of a full stomach to many. The Salvation Army makes sure low-income families, struggling seniors, and those without a home for the holidays have something to eat.
The Salvation Army helps struggling households pay their utility bills, offsetting the added financial burdens that come with Christmas expenses and keeping the heat on during those cold winter nights. This allows low-income families to maintain self-dignity and stability while keeping up with their bills.
We spread Christmas cheer each holiday season through traditions such as hospital visits, nursing home events, meal delivery, bell ringing, gifting programs, and clothing and Christmas toy donations. This gives the gift of hope and relief to low-income families, shut-ins, children of prisoners, and those without a home for the holidays.
You Can Help...
By donating Christmas presents for children in need. Visit www.Walmart.com/RegistryforGood to donate presents virtually, or donate presents in person at your local Rochester Walmart stores or at the Sharing Tree in the Apache Mall.