The Salvation Army La Crosse 2019 Red Kettle Campaign Kick-Off & First Day of Bell Ringing

Nov 4, 2019

November 4, 2019

Alex Riley
Media Relations
(608)782-6126 x226


2019 Red Kettle Campaign Kick-Off & First Day of Bell Ringing

LA CROSSE – Thousands of volunteers will soon ring bells throughout La Crosse County to help people in need.

On Friday, November 8th, The Salvation Army of La Crosse will kick-off the 2019 Red Kettle Campaign with a free and open to the public Pancake Breakfast at the Salvation Army’s Emergency Shelter Gym, located at 223 N 8th Street. The event, running from 8-10am, will be an opportunity for volunteers and donors to learn about the difference bell ringing makes in their community, and have a chance to sign up for bell ringing shifts.  

The Salvation Army will officially begin ringing bells the following day on Saturday, November 9th as Brenengen Auto Group matches up to $10,000 at all kettles throughout La Crosse County.  Brenengen employees will also ring at various locations in an attempt to help The Salvation Army kick off its Campaign in the biggest way possible.  The Salvation Army will also be organizing a Toy Drive in collaboration with Walmart of Onalaska & The La Crosse Jaycees between the hours of 10am – 6pm.

New this year, The Salvation Army of La Crosse County will host The Salvation Army’s Chicago Staff Band on Saturday night at the UWL Student Union’s ‘In The Bluffs’ Room from 7-9pm in celebration of the first day of bell ringing.  The Chicago Staff Band consists of an all brass band and there is no admission fee to attend.  Donations, which are encouraged, will be contributed towards meeting Brenengen’s $10,000 match for the day.

The bell ringing portion of the Campaign runs Monday through Saturday from November 10th through December 24th.  Shifts are from 10am-8pm at various sites throughout La Crosse County.  The Campaign accepts donations as a whole from November 1st through January 31st of 2019.

Bell ringers are still needed.  Volunteers can sign up for open time slots by going to or by contacting The Salvation Army at (608)782-6126.

Red Kettle Campaign donations account for approximately one-third of The Salvation Army of La Crosse’s annual budget. Funds support all programs including the Emergency Shelter, Meal Program, Feed the Kids, and Angel Giving Tree.

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