The Salvation Army of Milwaukee County Exceeds 2020 Christmas Campaign Goal

Jan 19, 2021


Media Contact:
Amy Hand
Media Relations Director

amy.hand@usc.salvationarmy.org
Cell: (414) 333-5418


The Salvation Army of Milwaukee County Exceeds 2020 Christmas Campaign Goal

MILWAUKEE COUNTY - The total from The Salvation Army of Milwaukee County's 2020 Red Kettle Campaign is in.

The goal for the 2020 campaign was to raise $3,150,000, and together with the generosity of the community, and two anonymous donors with combined gifts totaling over $1 million, a total of $4,040,442 was raised!

The campaign started on November 13, 2020 and ran through December 24, 2020. Of that total, about $530,000 came from red kettles alone.

“The Salvation Army of Milwaukee County made a call for help to Rescue Christmas in 2020, and our community answered at the red kettle,” said Major Steve Woodard, Coordinator for The Salvation Army of Milwaukee County. “In a year of unprecedented need, we expected a possible 50% decrease in fundraising at the red kettle. Instead, we were able to exceed our goal and provide help to so many in need. That is because of partners, donors, and tireless workers who stepped up amid the affects by COVID-19 in 2020.”

Donations will continue to support The Salvation Army’s 80+ programs and services in Milwaukee County, such as the Emergency Lodge homeless shelter, Feed the Kids summer meals program, Coats for Kids program, Toy Shop program, Christmas Family Feast, our food pantries, and emergency assistance for individuals and families both COVID-19 and non-COVID-19 related.

The Salvation Army met greater need in 2020 due to COVID-19 than ever before, but the need continues in 2021,” Woodard said. “To find more in-depth information about our programs and how to donate in 2021, please visit SAMilwaukee.org.”

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About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church, has been supporting those in need in His name without discrimination since 1865. Nearly 33 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. The Salvation Army tracks the level of need across the country with the Human Needs Index (Human NeedsIndex.org). Locally, 87 cents of every dollar raised is used to support programs and services in Milwaukee County.


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