Salvation Army Christmas Campaign Gets Final Boost from $50,000 Gift

Dec 15, 2022

Christmas is just days away, but thanks to an anonymous "Angel donor" in Central Indiana, donations made online and in storefront Red Kettles will be tripled during the final days of the annual Christmas campaign.


Donations made from December 19 through Christmas Eve (December 24) will be tripled up to $45,000 for Red Kettle gifts and up to $5,000 for gifts made to the Central Indiana Virtual Red Kettle. A $10 gift will have a $30 impact in the community thanks to this generous donor's triple match.


"As we head into the final days of our Red Kettle campaign we know that every dollar counts more than ever," said Major Rachel Stouder, Area Commander for The Salvation Army of Central Indiana. "By tripling the donations of shoppers and our online donors, these generous friends of the Army are providing more than just an extra boost to help us reach our goal. They are providing the funds that we will need to feed, shelter, and care for Hoosiers throughout 2023."


This matching gift comes at a time when The Salvation Army could really use a boost in donations. Because of rising costs for Salvation Army programs like Angel Tree, emergency utility assistance, and food pantries, reaching the Red Kettle Campaign goal of $3.4 million is more vital than ever before.


As of December 13 the campaign had only raised 39% of the goal. Shoppers have until Christmas Eve (December 24), the final day of the triple match, to donate to Red Kettles before they are put away for another year.


tiptap sign.jpgIn addition to cash dropped into Red Kettles, donations made through the touchless giving "tap to give" Tip Tap devices on kettle stands will also qualify for the triple match. Donors can use Apple Pay, Google Pay, Venmo, or PayPal to make their gift by simply tapping their credit card, smart phone, or smart watch to the device.


Shoppers looking for a Red Kettle during the $50,000 triple match period will be able to find bell ringers at many locations, including Walmart, Sam's Club, Kroger, Big Lots, JCPenney, Cabela's, Walgreens, Emagine Theaters, Needler's Fresh Market, Hobby Lobby, and Simon Malls.


Volunteer bell ringers are still needed for this final week of fundraising. Anyone interested in volunteering to ring a bell this holiday season is invited to visit and find a location, date, and time that works for their schedule.


2022 VRK CIAC square.jpgVIRTUAL RED KETTLE: $5,000 MATCH


Not all of The Salvation Army's volunteer bell ringers are standing outside of storefronts this year. Some have signed up as "virtual bell ringers" for the 2022 Virtual Red Kettle Campaign, which has a goal of raising $50,000 online through a peer-to-peer fundraising platform. These volunteers have their very own Virtual Red Kettles with personal fundraising goals.


Anyone who donates to the Central Indiana Virtual Red Kettle Campaign between December 19 and Christmas Eve will have their donations automatically tripled until the $5,000 limit is reached. This is an exciting development and gives those who cannot get out to visit a Red Kettle a chance to still double their donation during this special week through these 24/7 online donation pages.




Sign up to ring a bell at a Red Kettle near you at


Become a virtual bell ringer, donate, or follow the Virtual Red Kettle campaign at

Download a video showing donors using a TipTap device at a Salvation Army Red Kettle HERE.

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