Giving Tuesday 2021
With Giving Tuesday just days away, local organizations are looking for creative ways to engage donors on this annual global day of giving. The Salvation Army of Central Indiana, which serves communities in the metro Indy area year-round, is getting help from GetGo Cafe + Market and a couple of anonymous "Angel Donors."
Together they have created a $30,000 match for all online donations made to a special Giving Tuesday crowdfunding page benefiting The Salvation Army.
"GetGo Cafe + Market is proud to again support The Salvation Army's Giving Tuesday initiative," said Melinda Gaus, Senior Administrator for Community Relations and Development with Giant Eagle, the parent company of GetGo. "Ending hunger and food insecurity in the communities we serve is a priority at GetGo, and we are fortunate to partner with The Salvation Army in this mission."
Since the COVID-19 pandemic started in March of 2020, The Salvation Army has provided more than 268,500 meals to people in need right here in central Indiana. Family food boxes, hot meals, and drive-thru food pantries have helped to fight food insecurity during these challenging times, especially for people experiencing hunger and job loss for the first time.
In addition to GetGo's support of this Giving Tuesday fundraiser, two "Angel Donors" have stepped forward to help match dollar for dollar donations made to the online crowdfunding campaign. With this match in place, The Salvation Army hopes to reach its goal of raising $100,000 across Indiana through online donations.
Supporters can give to and follow the progress of the campaign at salarmy.us/gtindy.
The matching funds will help The Salvation Army achieve its $3.3 million goal for the annual Red Kettle Christmas Campaign. These seasonal donations enable year-round programming at The Salvation Army's Eagle Creek and Fountain Square corps community centers, 24/7 sheltering and support for those fleeing domestic violence and homelessness at the downtown Women and Children's Center, and treatment for adults battling addiction at the Harbor Light Center on Indy's west side.