News Release: Adopt-a-Family Radiothon Expected to Help More Than 2,000 Metro Families

Nov 28, 2018

Families across the metro will have an opportunity to be “adopted” for the holidays during the annual Adopt-a-Family Radiothon on Thursday, Nov. 29, and Friday, Nov. 30.

A continued partnership of The Salvation Army and Star 104.5, the Adopt-a-Family Radiothon will be broadcast live from 6 a.m. to 6 p.m. on Thursday and Friday from the Westroads Mall first level center court. People interested in adopting a family may call the Adopt-a-Family hotline, 402-898-6050, during the broadcast.

Donors choosing to adopt must make three commitments: provide a toy or clothing for each child, provide a gift coupon for a family holiday meal, and coordinate a time to deliver gifts to their assigned family by Dec. 23.  

The program is now in its 19th year of service to the Omaha metro. This year, some 2,100 area families qualified for assistance through the program. 

More than 100 volunteers have signed up to help with Adopt-a-Family this year. Volunteers will staff the phone bank on Thursday and Friday to match donors with families, process application information, address envelopes and prepare mail.

Learn more about Adopt-a-Family


About The Salvation Army Tree of Lights Campaign
The Salvation Army Tree of Lights Campaign is a fundraising initiative for The Salvation Army’s Human Needs Fund, which supports programs that meet the needs of the most vulnerable people in the metro year-round. Our seven areas of service include food, housing, youth development, material assistance, behavioral health, older adult services and anti-human trafficking. The 2018 fundraising goal for The Salvation Army of Omaha is $2.85 million. Every cent of every dollar raised for the Tree of Lights Campaign stays in the metro. Whether you give to the red kettles or offer your time as a volunteer, your support helps in The Salvation Army’s effort to fight for good. 

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