Christmas Donations Down Across Milwaukee County

Jan 18, 2024

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Amy Hand
Media Relations Director
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Christmas Donations Down Across Milwaukee County

WAUWATOSA – The Salvation Army of Milwaukee County’s Christmas Campaign is struggling to meet its 2023 fundraising goal. With just 2 weeks remaining in this year’s campaign, donations are currently down compared to last year. Since launching on November 10, the Christmas Campaign has raised $2,936,031. This year’s goal is $4 million.

Donations allow The Salvation Army to provide life-changing social services and other programs throughout the year. In 2023, The Salvation Army provided a wide array of social services, including Emergency Assistance, Emergency Shelter, Emergency Disaster Services, Senior Services, and Christmas Assistance, to name a few.

“The need for financial support is critical because many people are struggling more than ever before,” said Major Trevor McClintock, Divisional Commander for The Salvation Army of Wisconsin and Upper Michigan. “Locally, 87 cents of every dollar donated goes directly toward funding Salvation Army initiatives, and the money stays within the community in which it was given.”

In 2022, The Salvation Army of Milwaukee County served over 65,000 meals through the Feed the Kids program, provided housing to over 1,200 people at its emergency shelter, and provided 760 individuals with emergency assistance.

No matter how you choose to give, we invite you to help support your neighbors in need by:

“Without adequate financial resources, our ability to effectively meet needs will be difficult,” McClintock said. “I remain hopeful we can still make our fundraising goal this year.”


About The Salvation Army:
The Salvation Army, an evangelical part of the universal Christian church, has been supporting those in need in His name without discrimination since 1865. Nearly 33 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. The Salvation Army tracks the level of need across the country with the Human Needs Index (Human

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Related Content: ChristmasFundraising / PhilanthropyHolidaysHolidays/GivingLocal/Community SupportMedia Alert / Press Release / NewsMilwaukee CountyPress Release

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