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Smiles Make the Greatest Gifts Image

Smiles Make the Greatest Gifts

Providing physical needs such as grocery, utility and gift assistance,
to emotional experiences including holiday events and traditions.

The holidays bring added financial and emotional stress to families living in poverty. Here's How we help brighten the holidays:

Bell Ringing

87 cents of every dollar collected in Milwaukee County goes toward 80 different Salvation Army programs and services. Volunteer here.

Christmas Family Feast

Christmas Family Feast is the largest event hosted by The Salvation Army on Christmas Day in the country. Read more here.

Coats For Kids

The Salvation Army Coats for Kids program provides coats and winter accessories for children in Milwaukee. Read more here.

Prison Toy Program

Parents of children 14 and younger who are serving sentences at 33 Wisconsin prisons are allowed to choose one gift per child from a catalog provided each summer by the Salvation Army. Read more here.

Toy Shop

The Salvation Army provides parents with the opportunity to shop for new toys that have been donated and collected in the community. Read more here.

In 2017, The Salvation Army in Milwaukee County provided 9,126 meals on Christmas Day