Salvation Army Surpasses 2020 Red Kettle Fundraising Goal Amid COVID-19

Feb 5, 2021

Thanks to local businesses and members of our community, the goal of raising $540,000 around Christmastime was surpassed – even during tough times brought on by the pandemic

Madison, WI (February 5th, 2021) – The mission to Rescue Christmas for those experiencing homelessness in Dane County was met this year. The Salvation Army of Dane County had a goal of raising $540,000 through the Red Kettle Campaign, and it seemed ambitious given the tribulations of the year. Thanks to the generosity of community members - the goal was not only met, but surpassed.

The Red Kettle Campaign is a volunteer-based fundraiser, with individuals taking donations in red kettles at storefronts throughout the county. COVID-19 brought challenges for in-person bell ringing. Volunteer hours were down dramatically in 2020 – 4,677 hours compared to 8,126 in 2019. Though limited, the hours put in by volunteers, as well as new virtual donation options, were crucial to this year’s success.

Organizations also stepped up to meet the need, offering to match donations that came in on specific days. Midland Psychological Associates, One Community Bank, Miron Construction, Associated Bank and Park Bank matched donations and made a big splash in the overall goal.

Steve Heck, Director of Operations and Development, reflects on this different year and has a huge sense of gratitude. “I’m continually amazed by the support of both Dane County businesses and residents. They truly value the work we do for the most vulnerable members of our community, and we’re excited about all of the good we can do with their donations,” he says. 

The Red Kettle Campaign is one of the largest fundraisers the Salvation Army of Dane County pursues each year. The money raised goes into programs that help folks in our community who are experiencing homelessness – including not only shelter, but programs to help secure permanent housing, youth programming, social services, emergency disaster relief, and more.

The Salvation Army of Dane County would like to thank all businesses that offered space to ring bells, the volunteers for their work in these uncertain times, and the members of our community who pulled from their pockets and donated.


About The Salvation Army

The Salvation Army annually helps more than 30 million Americans overcome poverty, addiction, and economic hardships through a range of social services. By providing food for the hungry, emergency relief for disaster survivors, rehabilitation for those suffering from drug and alcohol abuse, and clothing and shelter for people in need, The Salvation Army is Doing The Most Good at 7,600 centers of operation around the country. In the first-ever listing of “America’s Favorite Charities” by The Chronicle of Philanthropy, The Salvation Army ranked as the country’s largest privately funded, direct-service nonprofit. For more information, visit Follow us on Twitter @SalvationArmyUS and #DoingTheMostGood

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Related Content: COVID-19Media Alert / Press Release / NewsWisconsin

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