Who we Are

Vision Statement

We are dedicated to Doing the Most Good.

Mission Statement

The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.

Our Commitment to Diversity 

LGBTQ+ Support 

Public Notice

The La Crosse County Salvation Army, a 501 c 3 non-profit organization whose underlying Mission is to meet human needs without discrimination provides public notice that it intends to apply to the WIS DOT for the transportation project under Sect.5310 to serve individuals with disabilities and seniors in La Crosse County.

A Transit/Bariatric Vehicle-Side Entry Medium Roof with seating options ( ambulatory passengers/wheelchair positions of 7/0-3/1-3/2) is being requested for application to the Vehicle Capital Traditional 5310 project of Cycle 50, Calendar Year 2026. Application is due 12:00 pm 29 August 2025.

Individuals or agencies wishing to comment or receive additional information about the grant application should contact The La Crosse County Salvation Army, Mary Rohrer, at t 608 7872 6126 x239 or mary.rohrer@usc.salvationarmy.org

Leadership Team

Major Alan Hellstrom
223 N. 8th St. La Crosse, WI 54601
Office: (608) 782-6126 ex. 222
Email: alan.hellstrom@usc.salvationarmy.org

Major Kim Hellstrom 
223 N. 8th St. La Crosse, WI 54601
Office: (608) 782-6126 ex. 225
Email: kim.hellstrom@usc.salvationarmy.org

Jeremiah Conca, Thrift Store Manager
728 Copeland Ave. La Crosse, WI 54601
Office: (608) 782-6126 ex. 270
Email: jeremiah.conca@usc.salvationarmy.org

Daina Dobbs, Director of Social Services
223 N. 8th St. La Crosse, WI 54601
Office: (608) 782-6126 ex. 251
Email: daina.dobbs@usc.salvationarmy.org

Joe Duncan, Business Administrator
223 N. 8th St. La Crosse, WI 54601
Office: (608) 782-6126 ex. 254
Email: joe.duncan@usc.salvationarmy.org

Director of Development 
223 N. 8th St. La Crosse, WI 54601
Office: (608) 782-6126 ex. 239
Email: lacrosse.development@usc.salvationarmy.org

The Salvation Army is a nonprofit, tax-exempt charitable organization under Section 501(c)(3) of the Internal Revenue Code.

Donations are tax-deductible as allowed by U.S. law.

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