Who we Are

Our Vision

We are dedicated to Doing The Most Good. The Salvation Army is made up of thousands of officers, soldiers, staff, volunteers, donors, and partners all working together to holistically meet the physical, emotional, and spiritual needs of our most valuable neighbors. We do this through programs and services designed to combat homelessness and hunger, provide safe spaces and empowerment for kids, give hope to the hopeless, and so much more. 

View our 2022 Salvation Army of La Crosse County brochure. 

View our 2022 Annual Report.

Mission Statement

The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.

Our Leadership 

Our corps officers are Major Alan Hellstrom and Major Kim Hellstrom. Majors Alan and Kim Hellstrom have served over 30 years with The Salvation Army.

Major Alan Hellstrom
223 North 8th St. La Crosse, WI 54601
Office: (608) 782-6126 ex. 222
Email: Alan.Hellstrom@usc.salvationarmy.org

Major Kim Hellstrom 
223 North 8th St. La Crosse, WI 54601
Office: (608) 782-6126 ex. 225
Email: Kim.Hellstrom@usc.salvationarmy.org

Our Staff

Michael Quam, Director of Development 
223 North 8th St. La Crosse, WI 54601
Office: (608) 782-6126 ex. 239
Email: michael.quam@usc.salvationarmy.org

Business Coordinator
223 North 8th St. La Crosse, WI 54601
Office: (608) 782-6126 ex. 254
Email: 

Willow Pecha, Community Relations Specialist
223 North 8th St. La Crosse, WI 54601
Office: (608) 782-6126 ex. 226
Email: Willow.Pecha@usc.salvationarmy.org

Kayla Ryan, Director of Social Services
223 North 8th St. La Crosse, WI 54601
Office: (608) 782-6126 ex. 251
Email: Kayla.Ryan@usc.salvationarmy.org

Jeremiah Conca, Thrift Store Manager
223 North 8th St. La Crosse, WI 54601
Office: (608) 782-6126 ex. 270
Email: Jeremiah.Conca@usc.salvationarmy.org

The Salvation Army is a nonprofit, tax-exempt charitable organization under Section 501(c)(3) of the Internal Revenue Code. Donations are tax-deductible as allowed by U.S. law.

The Salvation Army of La Crosse is an organization dedicated to serving its community. We do this by providing emergency shelter, food for the community, case management, and more. 

For updates on projects, services, the Thrift Store, volunteerism, and more, follow us on social media! SalvationArmy.org/LaCrosse/ | Facebook | Instagram